Why You Need Your Own Affiliate Program

Affiliate marketing can transform your business. But here’s the problem: many entrepreneurs know the power of affiliates but have no idea where to find them.

My colleague Matt McWilliams once shared a story about the first time he heard the word "affiliate." It’s a great example of how affiliates can scale your business and why you need them.

Matt’s Early Affiliate Marketing Journey

Back in 2004, Matt was part of a startup called Hometown Quotes. The company was in its early days, and resources were tight. They spent their limited budget on banner ads (hey, it was 2004, so that was the thing to do).

One day, Matt walked into his co-founder Hunter’s office with an idea. He had just learned about affiliates and thought they could change the game. The excitement was palpable—until Hunter asked, “Where do we find these affiliates?” That one question stopped them in their tracks.

Over the years, Matt’s team figured it out. Within three years, they were running a $10.8 million affiliate program. A few years later, that number had grown to over $30 million for a publicly traded company. Affiliates became the cornerstone of their success.

Why Affiliates Are a Game-Changer

So, why do you need affiliates? Here are three reasons:

1. Scalability

Affiliates help you reach a level of growth you can’t achieve alone. Even if you’re amazing at Facebook ads or SEO, there’s a cap. Affiliates break that ceiling.

Matt has seen clients experience exponential growth. For example, one entrepreneur went from $200,000 to over $1 million thanks to affiliate partnerships.

2. Warm Prospects

Affiliates bring in the warmest leads. They’re like trusted friends recommending your product. When an affiliate says something great about you, their audience is already primed to buy.

No other form of advertising converts like affiliate traffic. That’s a fact.

3. Success Breeds Success

When you succeed with one affiliate, others take notice. Affiliates talk to each other. They’re in mastermind groups, forums, and follow each other online.

Once your program proves profitable, more affiliates will want to join. Matt found that recruiting 100 affiliates often resulted in another 40–100 joining with no extra effort.

Ready to Find Affiliates?

Finding the right affiliates can feel daunting, but it’s worth the effort. We have built XP with both affiliates and merchants in mind. By offering you high-quality, highly motivated affiliates combined with our easy to use platform and continuous training our goal is to help you recruit effectively.

Affiliate marketing is one of the most scalable, effective ways to grow your business. Don’t let the “where do I find affiliates?” question hold you back. Start now, and let us guide you through the process.

For more information visit xpaffiliate.com